Flyer Purpose – Everything You Need to Know

Are you looking for ways to promote your business or event? Spreading the word with flyers is a great way to grab people’s attention. But there are so many options and design choices to choose from that it can be difficult to know where to begin.

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Throughout this blog post, we’ll discuss the flyer’s purpose as a marketing tool, provide tips on creating effective designs, and provide advice on the flyer’s significance. Whether you’re a small business owner, event organizer, or looking to promote a cause, this blog will guide you to create a flyer that stands out.

Table of Contents

  1. What is the purpose of the flyer?
  2. Why is flyer important for business?
  3. Difference between a flyer and brochure
  4. How to create a flyer online?
  5. Flyer examples

1. What is the Purpose of the Flyer?

The purpose of a flyer is to communicate a message or promote a product or service to a targeted audience. Businesses, organizations, and individuals use flyers to promote events, sales, and other important information. A flyer purpose is to attract potential customers or attendees, provide them with relevant information, and encourage them to take action, such as making a purchase, attending an event, or visiting a website. 

Additionally, you can distribute flyers via direct mail, door-to-door distribution, event handouts, and online marketing. A well-designed and targeted flyer can be an effective marketing tool for reaching a wide audience.

2. Why is Flyer Important for Business?

For several reasons, flyers are a crucial marketing tool for businesses:

1. Cost-Effective: Compared to other forms of advertising, like television or radio commercials, flyers are relatively inexpensive to produce and distribute.

2. Targeted Marketing: Distributing flyers to specific neighborhoods or demographics makes them an effective tool for targeted marketing.

3. Simple to Create: Flyers can also be quickly and simply created using a variety of software applications or online flyer templates

4. Wide Reach: Flyers can reach a lot of people, particularly if they are dispersed in busy areas.

3. Difference Between a Flyer and Brochure

difference between flyer and brochure

A flyer is a one-page promotional document with information about a product, service, or event on it. It usually includes eye-catching graphics, bold headlines, and concise text.

A brochure, on the other hand, is a multi-page document that contains detailed information about a company, product, or service. Images, detailed descriptions, and a table of contents are usually included.

flyer and brochure comparison

4. How to Create a Flyer Online?

You can make a flyer online with PhotoADKing by following these steps:

  1. Go to the PhotoADKing website and sign up or log in for an account. 
  2. Once you’re logged in, click on the “Templates” tab at the top of the page, then select “Flyer” and it will give you a variety of flyer templates.
  3. Select a flyer template that matches your needs.
  4. Customize your flyer by adding your own text, images, and graphics. You can change the font, color, size, and placement of your text, upload your own images or choose from the ones available on the platform.
  5. Preview your flyer and make any necessary adjustments until you’re satisfied with the final result.
  6. Once you’re done, download your flyer in JPEG, PNG, or PDF format.
  7. Share your flyer on social media or print it out and distribute it as needed.

So, there you go! A professional-looking flyer can be easily and quickly made with PhotoADKing.

If you want to learn in-depth about how to make a flyer, check out our blog on how to make a flyer, where we share step-by-step guidance to help you create a stunning and effective flyer.

6. Flyer Ideas and Examples

Here are some creative flyer design ideas and examples for making eye-catching promotional flyer easily. Whether you’re promoting an event, product, or service, you can choose a flyer design that perfectly aligns with your business identity and goals.

Event Flyer

An event flyer is used to promote a specific event, such as a concert, festival, or fundraiser. These flyers usually include the date, time, and location of the event, as well as a brief description of what attendees can expect.

Also Read:- Event Flyer Ideas & Examples

Concert Flyer

concert flyer template

Also Read:- Concert Flyer Examples and Ideas

Festival Flyer

music festival flyer template

Fundraising Flyer

fundraising flyer template

Also Read:- Fundraising Flyer Ideas and Examples

Promotional Flyer

A promotional flyer is used to advertise a product or service. These flyers generally highlight key features or benefits of the product or service and may include a discount code or other special offers to entice potential customers.

Mega Sale Flyer

mega sale flyer template

Also Read:- Sales Flyer Ideas: Tips to Boost Your Marketing Efforts

Summer Sale Flyer

summer sale flyer template

Sale Flyer With Pastel Shades

flyer example with best deals

Promotional Flyer Example

promotional flyer template

Also Read:- Creative Promotional Flyer Ideas and Examples

Corporate Flyer

An organization or business uses a corporate flyer to promote itself, which may contain information about the company’s mission, products or services, and contact details.

Looking for creative ways to design your corporate flyer? Check out these innovative Corporate flyer design ideas that will help you capture attention and convey your message effectively.

Corporate Open House Flyer Example

corporate open house flyer

Also Read:- Creative Open House Flyer Ideas and Examples

Marketing Agency Flyer Example

marketing agency flyer

Also Read:- Marketing Flyer Examples

Company Flyer Example

company flyer template

Also Read:- Company Flyer Examples

Informational Flyer

An informational flyer provides education on a specific topic, such as a health concern, environmental issue, or social justice campaign. These flyers also include statistics, facts, and links to additional resources.

Additionally, If you’re looking to create an impactful informational flyer, consider using professionally designed informational flyer templates to effectively convey your message and engage your audience.

Informational Flyer on Health

informational flyer

Business Informational Flyer Example

business information flyer

Informational Flyer on Covid

information flyer on covid

Real Estate Flyer

A real estate flyer is used to advertise a property for sale or rent. These flyers usually include property photos, as well as key features, pricing, and contact information for the real estate agent or landlord.

Also Read:- Creative Real Estate Flyer Ideas

Minimal Real Estate Flyer Example

real estate flyer template

Real Estate Flyer Example With QR Code

open house flyer template

Creative Real Estate Flyer Example

creative real estate flyer template

These are just a few types of flyers among many others. Moreover, whatever your goal or objective is, there is a type of flyer that can assist you in achieving it.

If you are interested in more details on the flyer, please refer to the links below on a variety of topics related to it.

Recommended to Read:

Flyer Design Ideas
Flyer Size Guide
100+ Creative Flyer Examples
Flyer Background
Flyer Design Tips
10 Basic Flyer Design Principles
Beginner Guide on Flyer Design
Flyer Layout Ideas
Flyer Samples For Different Industries
Different Types of Flyer Designs
Flyer Marketing Strategy
25 Flyer Design Terms
How to make a flyer


In conclusion, when used properly, flyers can be a potent marketing tool. They make it possible for companies, groups, and people to effectively and quickly reach a large audience. The flyer purpose is to attract potential customers’ attention, promote an event or product, provide information, or achieve a specific goal or objective.

When creating a flyer, keep your target audience, message, and design elements like color, font, and images in mind. With a well-designed and strategically distributed flyer, you can effectively communicate your message and achieve your desired results. By keeping these factors in mind, you can create a flyer that stands out and also helps you achieve your marketing goals.

About Hetal Suthar

As an SEO expert and graphic designer, Hetal has a wealth of knowledge and experience to offer. Hetal's passion for design and her experience with graphic design tools and techniques make her an invaluable resource for anyone looking to enhance their design skills.

View all posts by Hetal Suthar