Tri-Fold Brochure Size

Are you looking to create a tri-fold brochure for your business or organization? One of the crucial decisions you’ll need to make is determining the right size for a tri-fold brochure. The size of your tri-fold brochure can greatly impact its visual appeal, readability, and overall effectiveness in conveying your message.

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In this article, we will explore the standard tri-fold brochure size and provide you with essential design and content creation tips to ensure your brochure stands out from the competition.

What is a Tri-Fold Brochure?

A tri-fold brochure is a type of brochure where the paper or cardstock is folded twice, creating three panels for information and graphics. The brochure folds in on itself to create a compact presentation that can display information about a product, service, event, or organization.

Typically, the front panel will feature eye-catching graphics or headline text to draw attention, while the inside panels provide more detailed information, such as features, benefits, pricing, or contact details.

Tri-fold brochure commonly uses for marketing and advertising purposes, distributed at events and trade shows, or sent via mailings or email campaigns.

Importance of Tri-Fold Brochures Size

The size of the tri-fold brochure is an important consideration when designing and printing these marketing materials. One of the main advantages of using a tri-fold brochure is that it can be easily distributed and stored.

The brochure easily folds down to a compact size that can fit in a standard envelope, making it easy to send through the mail or hand out at events. It’s important to consider the amount of information that needs to be included, as well as the ease of distribution and storage when selecting the size of a tri-fold brochure.

Now you are clear about the tri-fold brochure concept. If you don’t want to go deeper then you can use our pre-design tri-fold brochure templates, which makes your work easy.

Standard Tri-Fold Brochure Size

Tri-fold brochures come in various sizes, but here are some standard brochure sizes that are commonly used in the industry. The most popular standard brochure sizes are:

8.5” x 11” (Letter) Tri-Fold Brochure Size

The 8.5” x 11” tri-fold brochure is the most common brochure size used by businesses for their marketing materials. It is the same size as standard letter-size paper, making it easy to design, print, and distribute.

This size is perfect for businesses that want to provide detailed information about their products and services without overwhelming their audience. It can be handed out, placed in a brochure rack, or easily mailed.

letter tri-fold brochure size

8.5” x 14” (Legal) Tri-Fold Brochure Size

The legal-size tri-fold brochure is not as common as the letter size, but it is still used today. With three extra inches of total length, each of your panels will allow a bit more space for content. This tri-fold size is ideal for businesses that need to include more detailed information, such as financial or legal documents, in their brochures.

legal tri-fold brochure size

11” x 17” (Tabloid) Tri-Fold Brochure Size

The tabloid-size tri-fold brochure is a larger size brochure that is folded in half to create three panels on each side. Although frequently used as a half-fold brochure or menu, this paper size can also be used as a tri-fold. This tri-fold size is perfect for businesses that want to make a bold statement with their marketing materials.

tabloid tri-fold brochure size

11” x 25.5” Tri-Fold Brochure Size

The much larger 11” x 25.5” brochure is comprised of three 8.5” x 11” panels and is used for lengthy, more robust brochures. This size is ideal for businesses that want to provide detailed information about their products and services, such as a catalog or a detailed company history.

larger tri-fold brochure size

Factors to Consider When Choosing Tri-Fold Brochure Size

Choosing the right size for your trifold brochure is critical to its success. Here are some factors to consider when selecting the perfect tri-fold brochure size for your marketing needs.

Purpose of the Brochure

The purpose of your brochure should be the first consideration when choosing the size. If your brochure is intended to be a takeaway item that is easily portable, then a smaller size may be more appropriate. On the other hand, if your brochure is displayed on a tabletop or hung on a wall, then a larger size may be more effective.

Amount of Information

The amount of information that you want to include in your brochure is another important factor to consider. If you have a lot of information to convey, then a larger brochure may be necessary to accommodate all the content. However, if you only have a few key points to make, a smaller brochure may be more appropriate.


The budget is also an important consideration when choosing a size tri-fold brochure. Larger brochures will cost more to print and may not be cost-effective if you have a limited budget. However, if your budget allows for a larger brochure, it may be worth the investment for the added impact and effectiveness. You can also use our pre-design brochure templates for few amount or even for free.

Target Audience

Consider your target audience when selecting the size of the tri-fold brochure. If your audience is primarily young professionals who are always on the go, a smaller brochure that is easy to carry may be more effective. If your audience is primarily senior citizens, a larger brochure with larger text may be more appropriate.

Printing Options

The printing options available to you may also impact the size of your brochure. Some printing companies may only offer certain sizes or charge more for custom sizes. Consider the printing options and costs when selecting the brochure size.

Design and Layout

The design and layout of your brochure should also be considered when choosing the size. If you have a lot of images or graphics, a larger brochure may be necessary to accommodate them. However, if your design is more minimalistic, a smaller brochure may be more effective. You also have to consider the layout of a tri-fold brochure, for that you can follow the tri-fold brochure layout guide here.

Distribution Method

The distribution method of your brochure should also be considered when choosing the size of the tri-fold brochure. If you plan on mailing your brochures, a smaller size may be more cost-effective and practical. If you plan on handing out your brochures in person, a larger size may be more impactful.

Industry Standards

Consider industry standards when selecting the size of your brochure. Certain industries may have established standards for brochure sizes, and it may be beneficial to adhere to these standards to ensure that your brochure is consistent with others in your industry.

Environmental Impact

The environmental impact of your brochure should also be considered when selecting the size. A larger brochure will require more resources to produce and may have a larger environmental impact. Consider using recycled paper and eco-friendly printing methods to minimize your impact.

Branding and Messaging

Finally, consider your branding and messaging when selecting the size of your brochure. Your brochure should reflect your brand and effectively communicate your message to your target audience. Consider the tone, imagery, and language used in your brochure to ensure that it aligns with your branding and messaging.

After understanding the size of a tri-fold brochure, now it’s time to create your brochure. We try to make it easy for you; read the full guide on how to make a tri-fold brochure easily and quickly make your brochure.


In conclusion, creating a tri-fold brochure can be an effective way to promote your business or organization. By utilizing an eye-catching design and including clear and concise information, you can capture the attention of potential customers or clients and leave a lasting impression. At the end of this blog, I would like to share one tool with you. This tri-fold brochure maker tool from PhotoADKing helps you to easily design your brochures. Hope this tri-fold brochure size guide will help you.

About Jay Raval

Jay Raval is an SEO executive with an understanding of digital marketing. His expertise in search engine optimization, as well as his knowledge of graphic design, allowed him to develop a unique perspective on design and its role in SEO. You can find Jay on LinkedIn, Instagram, and Twitter.

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