Instagram Content Plan – What to Post in 2023

What will you be posting on Instagram in 2023? This question may seem far off, but it’s essential to create an Instagram content plan now. By having a solid plan in place, you’ll be able to keep your account fresh and engaging for years to come. So, what should you include? Check out the ideas below!

The Ultimate Guide To Developing Instagram Content Plan

instagram content plan

Creating and sticking to a content plan for Instagram can be difficult. There’s so much pressure to post beautiful, creative photos that it’s easy to get overwhelmed and give up altogether.

But having an Instagram content plan is essential if you want to grow your account and build a following of engaged users. That, along with the Instagram post template, will certainly ease your content strategy process.

This guide will walk you through everything you need to know about developing an Instagram content plan. We’ll cover topics like why you need a content plan, how often you should be posting, what kind of content works best on the platform, and more.

By the end of this guide, you’ll have all the knowledge you need to create a successful Instagram content plan that will help you grow your account and engage with your audience.

Let’s get started!

Why You Need Instagram Content Plan

instagram features

If you’re serious about growing your Instagram account, you need to be serious about your content. Posting haphazardly without any strategy or planning will not get you very far.

Creating an Instagram content plan will help you stay organized and focused on your goals for the platform. It will also ensure that you’re posting high-quality, engaging content that resonates with your target audience.

There are a few key reasons why having an Instagram content plan is so important:

  • It keeps you organized and on schedule. Trying to keep track of all the different pieces of content you need to post on Instagram can be daunting. An Instagram content plan helps you stay organized by keeping all of your ideas in one place. It also ensures that you’re posting regularly and consistently, essential for growing your account.
  • It helps you try new things and experiment with different types of content. If you’re constantly posting the same content, your audience will get bored. An Instagram content plan allows you to try new things and experiment with different types of content to see what works best for your audience.
  • It allows you to repurpose content across multiple channels. Don’t have time to create new content for every social media platform? No problem! An Instagram content plan can help you repurpose your content to be used across multiple channels. For example, you could post a photo on Instagram and create a Facebook or Twitter post using the same image and caption.

Now that we’ve gone over why having an Instagram content plan is so important, let’s look at how you can develop one.

How to Develop an Instagram Content Plan

Developing a content plan for Instagram may seem daunting, but it’s not as complicated as it looks. By following the steps below, you can easily create an Instagram content plan that will help you achieve your goals for the platform.

1. Know the Latest Trends

time to update

As a business owner, it’s important to know the latest trends so you can adapt to your Instagram content plan and grow your business. Instagram is an excellent platform for promoting your brand and connecting with customers. However, the platform is constantly changing, and it can be challenging to keep up with the latest trends.

Here are some of the top Instagram marketing trends that you can include in your Instagram content plan:

Videos will continue to dominate

instagram videos

Video is one of the most powerful types of content on social media marketing, and it’s engaging, informative, and easy to consume. Better yet, there are plenty of tools available to create social media videos quickly and professionally across all platforms. And, it’s no surprise that videos are taking over Instagram.

If you’re not already using video in your Instagram content plan, now is to start. Posts with videos receive 38% more engagement than those without. Also, you can create Instagram stories as per your choice with an Instagram story maker that enhances your entire Instagram even more.

User-generated content will be key

user-generated content

User-generated content (UGC) is content that your users create rather than your brand. This can include things like photos, videos, reviews, and testimonials.

UGC is mighty because it’s seen as more trustworthy and relatable than traditional marketing content, and UGC is more influential than other types of marketing content.

So, if you want to stand out on Instagram, start incorporating more UGC content creator into your Instagram content plan. You can do this by running contests, featuring user-generated content in your posts, and using hashtags to encourage users to share their content.

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Micro-influencers will become more important

influencer marketing

Influencer marketing is a powerful way to reach new audiences and boost your visibility on Instagram. And in the coming years, micro-influencers are going to become even more critical.

Micro-influencers are influencers with a smaller following (usually between 1,000 and 100,000). They’re often seen as more relatable and trustworthy than more prominent influencers. And they’re also more affordable to work with. Finding a creative beginner influencer won’t be challenging, as many are eager to grow in this field and are interested in how to become a fashion influencer, for example.

Shopping features will continue to grow

shopping feature on instagram

Instagram has been slowly but surely rolling out shopping features over the past few years. And in the coming years, these features are only going to become more popular.

Shopping features allow users to buy products directly from your Instagram posts. You can make your shoppable posts and this feature is suitable for users for direct purchase. This makes it easy and convenient for users to make purchases, leading to more sales for growing your business.

Augmented reality will become more common

Augmented reality (AR) is a technology that overlays digital images on top of the real world. It’s often used for things like gaming and education.

But, AR is also starting to be used more for marketing purposes. And, it’s expected to become even more popular in the coming years.

Instagram has already started incorporating AR into its platform with features like filters and AR ads. And, we can expect to see even more AR features in the future. Moreover, you can now create your ads with an Instagram ad maker.

2. Define Your Goals

define your goals

The first step in creating an Instagram content plan is to define your goals. What do you want to achieve with your Instagram account? Do you want to increase brand awareness, drive traffic to your website, or sell products?

Whatever your goals may be, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). This will help you track your progress and measure whether or not you’re achieving your objectives.

3. Know Your Audience

know your audience

If you want to create a successful Instagram content plan, you need to know your audience. Who are the people you’re trying to reach with your content? What are their interests and needs? What kind of content do they engage with?

Answering these questions will help you create an Instagram content plan that resonates with your target audience.

4. Research Your Competition

competitor analysis

Part of knowing your audience understands what kind of content they’re already seeing from your competition. Take some time to research the competition and see what type of content they’re posting on their Instagram accounts.

Pay attention to the content that performs well and determine what makes it successful. You can then use this information to create a similar Instagram content plan for your account.

5. Create a Content Calendar

content calendar

Once you’ve defined your goals, researched your audience, and studied your competition, it’s time to start creating content. The best way to do this is by creating a content calendar, and this will help you stay organized and on schedule by keeping all of your ideas in one place.

When creating your content calendar, be sure to include the following:

  • You’ll be posting the type of content (e.g., photos, videos, etc.)
  • The date and time you’ll be posting it.
  • The caption you’ll be using.
  • Any hashtags or mentions you’ll be including.
  • The location you’ll be tagging (if applicable)

6. Post Consistently

social media content calendar

One of the most important aspects of a successful Instagram content plan is consistency. To keep people engaged, you need to post regularly. But don’t worry if you can’t post every day. Just try to maintain a consistent posting schedule so that people know when to expect new content from you. Additionally, you can also edit your posts using an Instagram post maker, which not only improves the look of your posts but also increases engagement.


So, what’s the takeaway? If you want to create a successful Instagram account for your business, start building a plan. Figure out your target audience and what kind of content they would find engaging. Then, come up with a posting schedule to help you achieve your branding and marketing goals. Finally, keep track of the latest trends to stay ahead of the curve. What are you waiting for? Get started today!

About Jessica Harsora

Jessica is experienced in SEO as well as a content writer with a passion for creating engaging content and optimizing it for search engines. She has helped numerous businesses increase their online visibility and drive traffic to websites. She is also proficient in graphic design, to create compelling graphics and images that complement her written content, enhancing overall user experience.

View all posts by Jessica Harsora