Facebook is a social media platform with approximately 2.3 billion monthly active users worldwide. This state is all about popularity and signals, marketers, to consider Facebook’s potential in increasing revenue you need to know about Facebook Marketing Tools.
Facebook is still a major attraction for users as well as brands & marketers, Thanks to its highly-engaging features! Marketers are consistently keeping an eye on smart Facebook tools that aid in marketing & help them reach their goals.
With Facebook consistently evolving, you need the right tools to let you multitask & smartly manage campaigns besides making them fruitful.
We’ve shared a huge list of the Best Content Creator Tools for Marketing (2023 Updated) for marketing enthusiasts and we’re here again with a list of Facebook Marketing Tools that’ll make your efforts count.
13 Handpicked Facebook Marketing Tools for 2023
Index
- AdEspresso
- SocialOomph
- Heyo
- PhotoADKing: All-in-one Facebook Graphics Designer
- Sotrender
- Pagemodo
- Driftrock
- Fanpage Karma
- Hootsuite
- Post Planner
- AgoraPulse
- Conte
- AdScale
No matter if you’re interested in increasing your follower count or generating subscriptions, leads, revenue, etc, these tools will get you closer to your goals. Here are the best picks for you.
1. AdEspresso
Are you done with Facebook Ad Management thinking that it’s a tough job? Leave it all to AdEspresso. It’s amazing for creating & managing Facebook Campaigns.
You can define a set of rules for executing your campaigns and perform easy analysis & optimization as AdEspresso automates the processes.
Also, when we’re into advertising, we cannot settle with one. We keep trying variants until we find one that best fits our needs. AdEspresso does the same for you with A/B testing with which you can create thousands of Facebook Ad variants. Just focus on your key metrics with feasible customizable dashboards.
2. SocialOomph
Do you want to grow user engagement & follower count? You can rely on SocialOomph to do the needful. With Free Basic Plan, also offers advanced, professional, and business plans with amazing benefits for each.
Besides making Facebook marketing handy, it is also a great tool for LinkedIn, Twitter, Discord, Pinterest, Reddit, and more such popular social platforms.
Benefits
- Budgetary Facebook Marketing Tool
- Post sorting can be done with Tags
- Excellent Customer Support
- Bulk content upload is available
- You may cancel your subscription anytime
Best Features
- RSS Feed Automation
- Post & Tweet scheduling available
- Self-destruct feature for outdated posts
- Easy new follower monitoring
- Publishing Limit Automation
3. Heyo
To all the lead-focused marketers out there, you must have heard about Heyo. Organizing contests, creating sweepstakes, and Hashtag campaigns for Facebook are your cup of tea with Heyo. And you’ll love using this tool for Facebook Marketing & websites too.
It provides the quality you seek from a Facebook Marketing Tool & this is the reason it charges for basic to standard & premium plans. No matter what you go for, it is extremely easy to use. Moreover, it facilitates convenient integration with MailChimp, Madmimi, and similar tools.
Why you should use Heyo?
If you’re willing to run quizzes, sweepstakes, Hashtag campaigns, photo & video contests, etc. then Heyo is a must-have for you. Also, it lets you collect email addresses from potential customers & grow your email list with the least effort.
4. PhotoADKing: All-in-one Facebook Graphics Designer
While you’re exploring Facebook Marketing Tools, let’s not forget that impressive graphics are inevitable part of any marketing campaign.
Don’t forget to try PhotoADKing which does the incredible job of being your handy graphic designer whether you’re setting up a campaign, customizing an attractive cover for your Facebook page, making a YouTube promo video, or designing daily posts or stories.
Thanks to the abundance of choices with PhotoADKing, your graphic designing efforts are reduced to the least modifications & your design is ready to publish.
What is the role of PhotoADKing in Facebook Marketing?
It’s a DIY graphic designing tool that serves as:
5. Sotrender
Do you struggle with analyzing your Facebook performance and understanding if your efforts pay off? Would you like to know what your competitors are up to?
No need to look further, Sotrender may be a great fit!
In Sotrender you can track all your key metrics in an easy-to-follow way.
- Get access to unique indicators such as Interactivity Index, viral reach, and more.
- Analyze your content performance and audience behavior.
- Monitor your competitors’ activities and results, and compare them with your KPIs.
- Be always up-to-date with how your paid campaigns are doing, and if the ad costs are on an acceptable level.
- Find out what the average monthly budget spent, CPM, CPC, and the most popular campaign type in your industry.
On top of that, Sotrender makes reporting smooth and easy. You can either generate your report once needed or fully automate the process to receive a ready report on a selected day.
6. Pagemodo
Did you ever think about a complete Facebook Business Page Makeover? Let Pagemodo do it for you with spellbinding cover photos, customized tabs & designing user-engagement contests effortlessly.
What does Pagemodo do for you?
- Schedules posts on social media platforms like Facebook, Twitter, and LinkedIn
- Design & Optimize great-looking Facebook Ads
- Make Contact Forms
- Create Product Listings with site links & CTAs
Benefits
- Makes professionally designed templates easily accessible
- Handovers full control over contests
- Mobile-friendly Marketing Tool
- Excellent Customer Support
7. Driftrock
Popular as lead generation software, Driftrock is meant to boost conversions for Facebook marketers. Driftrock isn’t a standalone tool, but a suite with multiple tools where each of which serves a specific purpose.
You may use any of them as desired or utilize all of them together if you’re looking for a complete Facebook Ad Management Solution.
In a nutshell, Facebook Ad creation, optimization & management as well as automation needs are satisfied by this tool. It is centered on helping you test Ad variations & launching ads easily.
8. Fanpage Karma
You get a multi-functional tool for Facebook Management in the form of Fanpage Karma.
Not only has it eased composing & publishing Facebook posts, but also shares useful insights on posting. Additionally, it makes monitoring endless Facebook pages & profiles handy. This includes analyzing & comparing key metrics of your competitor’s pages as well as your fans and followers.
9. Hootsuite
Facebook Ad Campaign optimization is your staple task when you’re into Facebook Marketing. Thanks to Hootsuite, targeting & retargeting an audience for potential conversions is possible.
In other words, if you’re looking forward to getting some real leads by staying on top of analytics then Hootsuite is for you. Hootsuite is great for user engagement. If you’ve already used this tool, you can check out and try other Hootsuite alternatives to help you manage social media in the most efficient way possible.
10. Post Planner
Social media management just got smarter with Post Planner. As the name suggests, this Facebook Marketing Tool helps you discover great content that can be planned well for posting & user engagement.
The best thing about this tool is its recommendation engine that brings top-performing content for you. It isn’t ordinary content, but the one with the most likelihood of engaging your target audience.
Once you start using this tool, you’ll never have enough of it & use it for your publishing calendar too.
11. AgoraPulse
Managing content & Facebook engagement is done simply & effectively by AgoraPulse. Schedule & publish posts as desired, and monitor user engagement and activity on your posts with AgoraPulse.
If you want to keep an eye on your competitors, AgoraPulse Barometer assists you with plenty of reports for tracking & improvising your efforts. If you’re a Facebook Ad Management Team, AgoraPulse has amazing workflow collaboration tools for you. Isn’t it exciting?!
12. Conte
Conte is a social media management tool primarily known for its planning and scheduling features. Its AI-powered marketing automation system lets you plan content in bulk for months in advance.
Conte also integrates with almost all social media platforms, including Facebook. On top of that, you can use Conte as a post scheduler for Facebook for free within the freemium plan. There’s also a built-in content editor and a library of visuals to help you make your posts more engaging.
13. AdScale
Are you still running your Facebook campaigns using only Pixel data from Facebook and Google? If so, you are seriously missing out. AdScale connects directly to your first-party data, the most accurate data you can use, in order to automate campaign creation and optimization on top of the Pixel data.
We have been experiencing a decrease in the performance of our Facebook campaigns for the past few years and in particular significant drops after February 2021 as a result of Apple’s new policy. Using first-party data eliminates traction caused by new data policies, e.g. Apple’s iOS14 update.
AdScale’s campaigns are monitored and optimized 24/7 by our AI algorithms, so your campaigns will always be focused on bringing the best results with the highest ROAS.
You can use AdScale’s ready-made segments or build your own dynamic segments.
The days of downloading and uploading excel files or connecting different platforms’ backends are over. Now, you can be everywhere your users are. Run the same segments on more than just Facebook ads, you can run Google campaigns and send SMS and E-mails based on the same segments.
AdScale is all about data-driven campaigns and therefore we created a smart BI that will support all the advertising activity, so every single data point that matters will be visible and highlighted for you in an actionable way.
The AdScale BI will also give you suggestions on how to improve your campaigns. These tips are based on the combination of first-party data (that Facebook doesn’t have) and third-party data collected by Pixel. With AdScale you will always stay ahead of the game.
Are You Ready To Spice Up Your Facebook Marketing Campaigns?
You’ve explored almost all types of tools useful for Facebook Marketing Campaigns. Try the ones you find most helpful as per your needs & don’t forget to share the feedback. Even if you aren’t having any plans for Facebook Advertising Campaigns, you’ve still discovered a tool that’ll make your posts & stories engaging – PhotoADKing.
