Trending Hashtags: The Secret Behind Viral Instagram Post

Hashtags have changed the social media game, allowing users to find and connect with content that interests them more easily. Before hashtags, people were largely reliant on friends sharing photos or videos to see what was going on in their friends’ lives. This limited how many different accounts someone could follow at one time since there always had to be someone who knew about something before you did.

Hashtags have opened up a whole new world of discovery on Instagram, making it easier to find content that appeals to you.

This article will show you everything you need to know about Instagram hashtags, including finding the best-trending hashtags for your content, using them effectively, etc.

What are Instagram Hashtags?

trending hashtags of instagram

Instagram hashtags are words or phrases preceded by a “#” symbol. They can describe the content of a photo or video and the mood or feel associated with it, and trending hashtags can also be used to find popular content on Instagram.

When a hashtag is used, it becomes clickable and takes users to a page that shows all public photos and videos that have been tagged with that trending hashtag. This makes it easy for users to discover new content that they may be interested in.

Top 50 Hashtags on Instagram

The top Instagram hashtags are constantly changing as trends and topics evolve. However, some of the most popular Instagram hashtags of all time include

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt (throwback Thursday)
  9. #picoftheday
  10. #follow
  11. #me
  12. #selfie
  13. #summer
  14. #friends
  15. #food
  16. #girl
  17. #fun
  18. #like
  19. #nature
  20. #smile
  21. #travel
  22. #style
  23. #beauty
  24. #family
  25. #fitness
  26. #life
  27. #art
  28. #music
  29. #instadaily
  30. #sun
  31. #followme
  32. #quote
  33. #funny
  34. #dog
  35. #motivation
  36. #wedding
  37. #foodie
  38. #cat
  39. #fitnessmotivation
  40. #workout
  41. #holiday
  42. #model
  43. #sunshine
  44. #travelgram
  45. #fashionblogger
  46. #beautifuldestinations
  47. #naturephotography
  48. #luxury
  49. #sunset
  50. #photography

These hashtags have been used millions of times and continue to be popular among Instagram users.

Top Instagram Hashtags by Category 2023

In 2023, some of the top Instagram hashtags by category are expected to include:


  • #fitfam
  • #fitnessmotivation
  • #fitspo
  • #workout
  • #healthylifestyle
  • #exercise
  • #gains
  • #fitnessmodel
  • #fitlife
  • #fitnessjourney


  • #foodie
  • #foodporn
  • #yum
  • #delicious
  • #foodstagram
  • #instafood
  • #foodgasm
  • #foodphotography
  • #foodlover
  • #foodblogger


  • #travel
  • #travelgram
  • #wanderlust
  • #explore
  • #adventure
  • #travelphotography
  • #vacation
  • #instatravel
  • #traveling
  • #travelblogger


  • #fashion
  • #style
  • #ootd
  • #fashionblogger
  • #fashionista
  • #streetstyle
  • #instafashion
  • #fashionable
  • #model
  • #clothing


  • #beauty
  • #makeup
  • #skincare
  • #beautyblogger
  • #cosmetics
  • #hair
  • #makeupartist
  • #beautyblog
  • #nails
  • #beautytips


  • #art
  • #artist
  • #painting
  • #drawing
  • #artwork
  • #instaart
  • #artoftheday
  • #gallery
  • #creative
  • #design


  • #photography
  • #photooftheday
  • #naturephotography
  • #landscapephotography
  • #portraitphotography
  • #travelphotography
  • #streetphotography
  • #photographer
  • #photo
  • #artphotography


  • #petsofinstagram
  • #dogsofinstagram
  • #catsofinstagram
  • #pets
  • #petstagram
  • #dog
  • #cat
  • #puppy
  • #kitten
  • #petlovers


  • #sports
  • #football
  • #basketball
  • #soccer
  • #baseball
  • #fitness
  • #workout
  • #gym
  • #training
  • #athletics


  • #tech
  • #technology
  • #innovation
  • #future
  • #gadgets
  • #electronics
  • #startup
  • #artificialintelligence
  • #smartphone
  • #digital


  • #business
  • #entrepreneur
  • #startup
  • #marketing
  • #success
  • #motivation
  • #money
  • #leadership
  • #sales
  • #branding


  • #music
  • #musician
  • #guitar
  • #piano
  • #singer
  • #song
  • #concert
  • #rock
  • #pop
  • #hiphop


  • #nature
  • #landscape
  • #travel
  • #mountains
  • #ocean
  • #sunrise
  • #sunset
  • #trees
  • #forest
  • #waterfall

4 Benefits of Trending Hashtags

Using trending hashtags on Instagram can be highly beneficial for businesses and individuals alike. Here are four of the main benefits:

1. Reach a Wider Audience

reach wider audience use trending hashtags

 Trending hashtags can help you reach a larger audience on Instagram, as they can make your content more discoverable. When people search for a particular hashtag, your content may appear in the results, which can help you gain more followers and likes.

2. Boost Engagement

boost engagement with trending hashtags

 Hashtags can also help to boost engagement on your content. When people see that you’re using relevant and trending hashtags, they’re more likely to engage with your content.

3. Get More Targeted Traffic

photography art trending hashtags
Trending hashtags instagram post

 Using trending hashtags, you can get more targeted traffic to your content. This is because people searching for those hashtags are likely to be interested in the kind of content you post.

4. Connect with Like-Minded People

connect with people

Hashtags can also be used to connect with like-minded people on Instagram. If you use trending hashtags, you’ll be able to find other people who are interested in the same things as you are. This can help you build relationships and connections with others on the platform.

How Hashtags Work on Instagram

Hashtags work on Instagram by allowing users to discover and follow specific topics or themes. When an Instagram user includes a hashtag in their post, that post will be added to a collection of other posts that include the same hashtag. These collections are then available for users to view and interact with by searching for or clicking on the hashtag.

Types of Popular Instagram Hashtags

General hashtags

These are hashtags that are used to categorize your post in a general way, such as #instagood, #photooftheday, #love, #happy, #beautiful, etc.

Industry-specific hashtags

These are hashtags that are specific to your industry or niche, such as #fashionblogger, #foodie, #travelgram, #fitnessmotivation, etc.

Location-based hashtags

These are hashtags that are based on your location, such as #nyc, #losangeles, #london, #paris, etc.

Event-specific hashtags

These are hashtags that are used for specific events, such as #coachella, #superbowl, #newyearseve, etc.

Campaign-specific hashtags

These are hashtags that are used for marketing or advertising campaigns, such as #justdoit, #shareacoke, #mycalvins, etc.

Branded hashtags

These are hashtags that are unique to your brand, such as #nike, #apple, #starbucks, etc.

Trending hashtags

These are hashtags that are currently trending on Instagram, such as #tbt, #selfie, #ootd, #wcw, etc.

How to Use Trending Hashtags Effectively to Make Post Viral

Now that you know how to use trending hashtags on Instagram, it’s essential to learn how to use them effectively. Here are a few tips:

1. Use Relevant Hashtags

relevant hashtags

As we mentioned before, it’s essential to use relevant and trending hashtags that will help you reach your target audience. Don’t just use any old hashtag use trending and popular ones and make sure that it makes sense for your content.

2. Rotate Your Hashtags Regularly

rotate your hashtags
instagram hashtags

Over time, your content will start to get lost in the shuffle if you’re using the same hashtags. That’s why it’s important to rotate your hashtags regularly, and this will help ensure that fresh eyes are constantly seeing your content.

3. Use a Variety of Hashtags

variety of hashtags

In addition to rotating your hashtags, it’s also important to use various trending hashtags & non-trending hashtags. By doing this, you’ll be able to reach a broader range of people who might be interested in your content.

4. Don’t Overdo It

As we mentioned before, using too many hashtags can make your content look spammy. That’s why it’s important to use only the most relevant and trending hashtags that will help you reach your target audience.

5. Keep an Eye on The Trends

instagram hashtag trends

Hashtags are constantly changing, so it’s essential to keep an eye on the trends. You can ensure that you’re using the most popular and trending hashtags for your content.

By following these tips, you’ll be able to effectively use trending hashtags to reach your target audience and promote your content on Instagram.

Best Trending Hashtags Generator Tools For Instagram

If you’re looking to get the most out of your Instagram marketing efforts, you need to use trending hashtags. But with over 1.35 billion active users on the platform, how do you make sure that your target audience sees your content?

That’s where Instagram trending hashtag generators come in. These tools can help you find the best hashtags for your content to get more eyes on your posts.

Let’s check 6 of the best Instagram trending hashtag generator tools that you can use to get more exposure for your content. Before using these tools, know how you can make Instagram posts effectively that enhance your chances to get more likes.

All Hashtag

all hashtag

It allows you to find the most trending hashtags for your niche and copy them with just a few clicks. With All Hashtags, you can grow your followers and likes on Instagram organically and quickly.

All hashtag is an essential tool for any Instagram user who wants to grow their account. It’s simple to use and makes finding the right hashtags for your content quick and easy. 

Enter a keyword or phrase into the search bar, and All Hashtags will generate a list of relevant, trending hashtags. You can then copy and paste the hashtags into your Instagram posts.

All hashtag is constantly updated with the latest trending hashtags, so you can be sure you’re always using the most popular hashtags for your niche.

Rite tag


Ritetag is a tool that helps you generate trending hashtags for your Instagram posts. It uses various algorithms to determine which hashtags are currently trending and provides you with a list of the most popular ones. 

This can be extremely useful for growing your account and getting more exposure to your content. Ritetag allows you to track your hashtag usage to see which ones give you the most engagement.



Instavast is another trending hashtags generator tool for Instagram. It helps you find the most popular hashtags on your posts to get more views and engagement. Instavast lets you see which hashtags are trending in real-time, so you always know what’s hot and what’s not.

Plus, you can use Instavast to research your competition to stay one step ahead of the game. Whether you’re a business or an individual user, Instavast is the perfect tool for getting more out of Instagram.



Photerloo is a new tool that allows you to generate trending hashtags for your Instagram posts. With Photerloo, you can quickly and easily find the most popular hashtags to use on your photos and videos, helping you get more likes and followers on Instagram.

If you’re looking for a way to get more likes and followers on Instagram, then Photerloo is your tool! With Photerloo, you can easily find the most popular hashtags on your photos and videos.

Enter a keyword or phrase into the search bar, and Photerloo will generate a list of trending hashtags related to your keyword. Then, all you have to do is copy and paste the hashtags into your Instagram post. It’s that easy!



HashMe is a free tool that is available online. You can use it to find trending hashtags for any topic or niche. Just enter a keyword into the search bar, and HashMe will generate a list of popular hashtags for you to use.

You can also use HashMe to find out what hashtags are being used by your favorite Instagrammers. Just enter their username into the search bar, and HashMe will show you all the popular hashtags they are using.

It helps you find the most popular hashtags to use on your posts, making it easier to get more likes and followers on Instagram.



Hashtagify is a popular hashtag generator tool that helps users find the most trending hashtags on Instagram. Using Hashtagify, users can quickly discover new and popular hashtags in their next post. 

Additionally, Hashtagify provides valuable insights into each hashtag, including its popularity and average engagement rate. This information can benefit users who want to maximize their reach and engagement on Instagram.


Trending hashtags can help you get more exposure for your posts, but finding the right ones can be time-consuming. That’s where the top trending hashtag generator tools come in handy! These tools make it easy to find relevant and popular hashtags that you can add to your posts to help them reach a wider audience. However, adding relevant and popular hashtags is not enough for success. You need to create eye-catching posts that stand out and solve user problems before adding hashtags.

And if you think about how to make an eye-catching Instagram post that stands out. Don’t worry we have a tool “PhotoADKing” that provides pre-designed Instagram templates that you can easily customize and make a post that stands out.

So, what are you waiting for? Start using trending templates and hashtags today and see how they can help take your social media game up a notch. And don’t forget to keep us posted on how well they work for you – we love hearing success stories!

About Ghanshyam Bhalu

Ghanshyam is a seasoned professional with over 4 years of hands-on experience in the dynamic fields of SEO and Content Marketing. His mission is to help businesses thrive in the online world by harnessing the power of SEO and engaging content.

View all posts by Ghanshyam Bhalu