Restaurant Menu Tips You Should Follow

restaurant menu tips

A restaurant’s menu is the first thing that guests interact with, so it is crucial to make an excellent first impression. A menu with too many items, bad photos, or bad wording can ruin a diner’s experience. On the other hand, a well-designed menu that complements the restaurant’s identity can give customers the impression that they made the right decision. So, here we discuss 14 restaurant menu tips that will give you the wholesome idea to design a perfect menu.

A well-designed menu can also boost revenue by drawing attention to profitable menu items. Therefore, these 14 restaurant menu tips are provided to help make strategic decisions about menu design and let you create a menu that appeals to the audience well.

Table of Contents

  1. Keep it simple
  2. Use high-quality images
  3. Highlight specials and popular dishes
  4. Choose the right fonts
  5. Choose the right colors
  6. Be descriptive
  7. Use appetizing words
  8. Organize your menu logically
  9. Use white space effectively
  10. Include prices
  11. Be creative
  12. Incorporate branding elements
  13. Use illustrative graphics and icons
  14. Use call-to-action phrases

1. Keep It Simple

hotel menu template

A simple menu layout is essential for customers to navigate and order easily. Avoid cluttering the menu with too many dishes or descriptions. Keep it short and sweet, with clear categories and subheadings. Moreover, make sure your customers can quickly scan and find what they want.

bbq restaurant menu
bbq restaurant menu template

2. Use High-quality Images

restaurant menu template

A picture speaks a thousand words, and high-quality images of your dishes can entice customers to order more. Hire a professional photographer to capture mouth-watering images of your menu items. Also, make sure the images are well-lit, and show the dish at its best angle.

chinese menu template
cocktail menu template

Put your best foot forward by highlighting your specials and popular dishes. Use eye-catching graphics or icons to make them stand out from the rest of the menu. Also, use design elements such as bold text or a different color to make your specials or popular dishes stand out. This will help your customers find them quickly.

menu template

4. Choose the Right Fonts

sizzler menu template

The font used on the menu should be legible and easy to read. Avoid using too many different fonts, as this can make the menu look cluttered and unprofessional as a result.

bakery menu template

5. Choose the Right Colors

pizza menu template

Color can evoke emotions and influence customer behavior. Choose colors that complement your brand and create a welcoming atmosphere. Also, consider color psychology and how it can influence your customers’ appetites. Remember that certain colors, such as red and orange, can stimulate the appetite.

nuggets restaurant menu template

6. Be Descriptive

wine menu template

Use descriptive words to help customers understand what to expect from the dish. Include details such as the ingredients, cooking style, and flavors. This will help your customers imagine the flavor and increase their likelihood of ordering as a result.

catering menu template

7. Use Appetizing Words

chalkboard restaurant menu

Use words that evoke the senses and make the dishes sound delicious. Words like “juicy,” “savory,” and “crispy” can make the dish more appetizing and also make them order quickly.

restaurant menu

8. Organize Your Menu Logically

drink menu template

Group dishes together in a logical order, such as appetizers, entrees, and desserts. Use subheadings and dividers to make it easy for customers to navigate.

chinese restaurant menu card template

9. Use White Space Effectively

mother's day specials restaurant menu

White space helps to create a clean and organized layout. Use it to separate different sections of the menu and make the dishes stand out.

mexican restaurant menu template

10. Include Prices

dumplings menu template

Before placing an order, customers want to know how much they will spend. Make sure to list prices for every dish on the menu, and make sure they are legible and clear. Also, to make the prices less obvious and prevent confusing your customers, think about using a smaller font size or a lighter color.

burger restaurant menu template

11. Be Creative

catering service menu template

Don’t be afraid to try out new recipes or interesting menu designs. Be creative and innovative to set yourself apart from the competition. Moreover, consider using unique shapes, textures, or illustrations that complement the style of your brand.

restaurant food menu template

12. Incorporate Branding Elements

hotel food menu template

Include branding components from your company in the menu design, such as logos and colors. The brand image will become more consistent as a result.

13. Use Illustrative Graphics and Icons

illustrative restaurant chinese food menu

Use illustrative graphics and icons to make the menu more visually appealing. Icons can also be used to represent dietary needs, such as gluten-free or vegetarian options.

pizza shop menu template

14. Use Call-to-Action Phrases

shawarma menu template

Use phrases such as “try our signature dish” or “order now” to encourage customers to try new dishes or place an order.

Finally, we hope you find the above restaurant menu tips useful. Try them out and look for more restaurant menu ideas to help you stand out from the crowd. Also, don’t forget to include design layouts and your brand’s unique touch, and we guarantee you’ll succeed in your marketing endeavors.

Also, read our blog on food poster ideas and unlock a world of culinary creativity and tantalizing designs.


Creating a successful restaurant menu requires careful planning and attention to detail. By following these 14 restaurant menu tips, you can create a menu using restaurant menu templates that is easy to read, visually appealing, and profitable. Remember to keep the menu simple, highlight your best dishes, place them strategically, group items logically, offer a variety of options including pricing information, update the menu regularly, make it interactive, incorporate your restaurant’s brand, and solicit feedback from your customers. With these restaurant menu tips, you’ll surely be well on your way to creating a menu that will leave your customers hungry for more.

This is Jignesh Kakadiya

About Jignesh Kakadiya

Jignesh Kakadiya is an SEO guy. He is interested in a wide range of spheres from graphic design to content marketing and new technologies. If you are interested in graphic design or the SaaS industry, you can find him on Twitter & LinkedIn, or other social media. Read and take over Jignesh’s useful insights!

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