Facebook cover pics are an excellent example of how social media marketing differs from ordinary social media usage. A fantastic personal cover photo is anything that looks good on our profile, but our business cover photographs must do much more.
The Facebook cover photo for a page should be branded and represent the company. Therefore, to create a Facebook cover, it’s important to understand the correct Facebook cover photo size.
In this piece, we’ll look at the ideal Facebook cover photo size and premium cover photo techniques to ensure that your photographs accurately represent your company.
Table of Contents
- Importance of Facebook cover size
- Right size for Facebook covers
- The Facebook cover photo on desktop vs mobile
- How to choose the perfect cover photo for your business?
Why is Facebook Cover Photo Size Important?
The Facebook cover photo size is important for optimizing your business page to look great and engage viewers. Viewers first see it when they land on your page, so attention to detail is key. You want to ensure that your cover photo is the ideal size for your page and looks professional. Luckily, Facebook has set a standard size for all cover photos, so you always know what dimensions to use.
The size for a Facebook cover photo is 820 x 312 pixels. This size is ideal for ensuring a high-quality result, no matter what device is used to view it. To maximize the potential of your cover photo, you should also make sure that the file size is less than 100kb so that it is as easy to load as possible. Your Facebook cover photo should express your brand’s mission and values and be eye-catching to draw people in and showcase what your business is all about. With the right dimensions and a great image, you can make sure that your business stands out.
What is the Right Facebook Cover Photo Size?
On the desktop, the Facebook cover photo is 820 pixels wide and 312 pixels in height. Mobile users, on the other hand, will view 640 pixels wide by 360 pixels height. The first step in presenting the right image on social media is to use a Facebook cover photo size that is appropriate.
If your image is too large, significant elements of your information will be chopped out. If your image is too small, it will appear stretched.
Depending on the sort of cover photo you’re uploading, the suggested Facebook cover image size and aspect ratio will vary. Let’s take a deeper look at the various Facebook cover sizes.
Facebook Event Cover Photo Size
For event cover photos, Facebook suggests images with a resolution of 1200 x 628 pixels. This results in a 1.91:1 aspect ratio. The cover image may be extended depending on the device. As a result, we recommend that you choose a Facebook event photo size that is larger than the required dimensions. Your Facebook event banner should ideally be 1920 x 1005 pixels in size.
Facebook Group Cover Photo Size
The approved Facebook group cover photo size, like the event cover photo, is 1640 x 856 pixels (aspect ratio – 1.91:1). If you’ve ever gone through a Facebook group from a smartphone, you’ll notice that the bottom portion of the cover photo is cropped. As a result, the best practice would be to utilize a 1920 x 1005-pixel image. Use a centrally positioned image as well to ensure optimum visibility on desktop and mobile platforms. This is especially significant because the group cover photo is also utilized as the preview thumbnail in Facebook search results.
Facebook Business Page Cover Photo Size
Creating the perfect company page cover photo might be difficult. This is due to the image being displayed in various sizes on different devices.
On desktops, for example, the cover photo retains its width on desktops cropped from the top and bottom. On smartphones, however, the image is cropped from the sides while preserving its height. Facebook recommends an image size of 820 by 360 pixels; a little larger image is preferable to allow for cropping. As a result, the ideal business page cover photo size for Facebook is 1200 x 674 pixels with a 16:9 aspect ratio.
Here is the summarized table for sizes for various Facebook cover photo sizes:
| Category | Ratio | Size in Pixels |
|---|---|---|
| Facebook Event Cover Photo Size | 1.91:1 | 1920 x 1005 |
| Facebook Group Cover Photo Size | 1.91:1 | 1920 x 1005 |
| Facebook Business Page Cover Photo Size | 16:9 | 1200 x 674 |
| Facebook Profile Cover Photo | 2.7:1 | 1125 x 633 |
Facebook Cover Photo on Desktop Vs. Mobile
When designing your Facebook cover photo, keep in mind that it will appear differently on mobile and desktop. However, designing with safe zones in mind will result in a Facebook cover photo that looks well on both platforms.
Fortunately, Facebook does not stretch and distort an image to match a specific dimension; instead, it crops it automatically. On mobile, your Facebook cover photo will be cropped to reveal more of the cover photo’s height while cropping out the sides.
On a desktop device, Facebook displays more of the width of your cover photo while cropping the top and bottom.
Having said that, we propose designing inside the safe zones and using the Facebook cover photo size of 820 pixels by 360 pixels. This ensures that none of the important elements of your cover photo are chopped off on mobile or desktop platforms.
How to Choose the Perfect Facebook Cover Photo for Your Business?
You certainly know what kind of design you want for your Facebook page, but what about the cover image?
Because adding a cover image to your Facebook page is simple, many firms use stock photos or select a theme and place a creative image on it. The good thing is that you can experiment with the design of your cover photo. If you can’t afford to take that risk, you can always engage expert graphic and visual designers to redesign your cover image.
When creating a Facebook cover photo, keep the following in mind:
Use Your Brand’s Colours and Theme
Facebook users are eager to learn more about you. And so do your potential clients, which is why your cover photo should be consistent with the overall identity of your firm. When it comes to acquiring new clients, Facebook pages can be incredibly effective. For example, a focused Facebook group can be a useful tool for generating new leads. However, it is critical that you maintain consistency in your branding.
Visual Attraction
Keep your text brief and precise. Your goal is to increase visitors to your Facebook page. Anything that interferes with that purpose is a terrible idea. Including a lot of text on your cover photo takes up space and is merely a visual distraction. Take note of the layout or the separation of text and pictures, as well as how you build each section.
Visual Balance
The profile image and cover photo are two distinct components of your Facebook business page that require equal attention. The profile picture is on the left, and cover photo designers frequently emphasize the right side of the image to balance the pieces aesthetically. As a result, the design is visually appealing, well-balanced, and simple to understand.
Make It Simple
While your primary Facebook cover photo should include your brand name, having a feature photo for your brand is also vital. The cover photo should not be a generic company profile photo but one that clearly shows your brand in action and brings value to your customers’ lives. It is impossible to merge the visual language of traditional website design into Facebook cover shots. As a result, it is acceptable to simplify your design.
Conclusion
The ideal Facebook cover photo size can help you make a strong first impression with new members. Your image looks nice on both mobile and desktop, with no odd cropping or the image being off-center. Combining the ideal cover photo size with Facebook cover photo best practices can assist you in developing the social presence and reputation that you desire for your company. Moreover, you can also use customizable Facebook cover templates that come in the perfect size and saves you a lot of time. So, what are you waiting for? Try them out now!
