Bi-Fold Brochure Size

Bi-fold brochures are one of the most common and effective marketing tools used by businesses today. They offer a compact and convenient way to present information about products, services, and events. However, choosing the right size for your bi-fold brochure is crucial to ensure it stands out and conveys your message effectively. To create a bi-fold brochure, you can start with a bi-fold brochure template. There are many templates available here that you can use as a starting point.

In this article, we will discuss everything you need to know about bi-fold brochure size, including the most common bi-fold brochure dimensions.

What is Bi-Fold Brochure?

A bi-fold brochure is a type of brochure that is folded in half to create four panels. It is a commonly used marketing tool that is designed to provide information about a product, service, or company to potential customers.

The front panel typically includes the company name and logo, while the inside panels provide more detailed information about the product or service being offered.

The back panel may include contact information or a call to action, such as an invitation to visit the company’s website or to make a purchase. Bi-fold brochures are often used in trade shows, conferences, and other events where companies want to promote their products or services to a large audience.

Why is Bi-Fold Brochure Size Important?

The size of a bi-fold brochure plays a crucial role in determining its effectiveness. The size of your brochure will determine how much information you can include and how it will be presented to the reader. A smaller size may be more convenient to carry around and distribute, but it may limit the amount of information you can include. A larger size may allow for more detailed information but may be more difficult to distribute and store.

Bi-Fold Brochure Sizes to Choose From

The size you choose depends on several factors, such as the content you want to include, the printing cost, and the design layout.

Here are the three most common bi-fold brochure sizes:

8.5″ x 11″ Bi-Fold Brochure Size

This is the standard letter size used for most documents, including brochures. It offers plenty of space to include text, images, and graphics, making it ideal for presenting detailed information. This size is also the most cost-effective because it can be printed on a regular printer.

8.5" x 11" Bi-Fold Brochure Size

8.5″ x 14″ Bi-Fold Brochure Size

This size is also known as legal size and offers more vertical space than the letter size. It’s perfect for displaying a lot of content or images that require more height.

8.5" x 14" Bi-Fold Brochure Size

11″ x 17″ Bi-Fold Brochure Size

The 11″ x 17″ bi-fold brochure is also known as the tabloid size. This size is ideal for brochures that need to contain a lot of images or graphics, such as restaurant menus or travel brochures.

11" x 17" Bi-Fold Brochure Size

Factors to Consider When Choosing Bi-Fold Brochure Size

Choosing the right size for your bi-fold brochure can have a significant impact on how your message is perceived by your target audience. Below are some essential factors to consider when choosing a bi-fold brochure size.


The purpose of your brochure should guide the size you choose. If you want to create a brochure for a trade show or event, a larger brochure size may be more suitable. However, if you want to create a brochure that is easy to carry and distribute, a smaller size may be more appropriate.


The amount of content you want to include in your brochure will also influence the size. If you have a lot of information to convey, you may need a larger size brochure. On the other hand, if you have only a few key points to make, a smaller size may be more appropriate.


The design of your brochure will also impact the size you choose. If you have a lot of images and graphics, you may want to choose a larger size to accommodate them. If your design is more text-heavy, a smaller brochure size may be better. To make your design perfect, you can try our brochure templates and customize these templates as per your requirement.


The size of your brochure will also affect the cost. Larger sizes may be more expensive to print and distribute than smaller sizes. Make sure to consider your budget when choosing a size.


Finally, you should consider how you will distribute your brochure. If you plan to mail your brochure, you may want to choose a smaller size to save on postage. If you plan to hand out your brochure at an event, a larger size may be more effective.

Overall, the size of the bi-fold brochure should be chosen based on your specific needs and goals. By considering these factors, you can choose a size that will help you achieve your desired outcome.

You can also explore more brochure design ideas here. You will absolutely get more ideas about your next brochure design.


A bi-fold brochure can be a powerful marketing tool for businesses of all sizes. With its compact size and ability to convey a lot of information in a visually appealing manner, a well-designed brochure can help your brand stand out from the competition and drive conversions. To make your task easy, I would like to suggest a brochure maker tool. By using this tool, you can easily create a bi-fold brochure with the perfect brochure size.

About Jay Raval

Jay Raval is an SEO executive with an understanding of digital marketing. His expertise in search engine optimization, as well as his knowledge of graphic design, allowed him to develop a unique perspective on design and its role in SEO. You can find Jay on LinkedIn, Instagram, and Twitter.

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