Gift certificates are an excellent way to show appreciation to someone special, and they’re a great way to boost sales for businesses. To make gift certificates stand out, gift certificate borders are often used. Gift certificate borders are a design element that surrounds the gift certificate and adds an extra layer of visual appeal, specifically sized to fit the standard gift certificate size.
Gift certificate borders come in various styles, colors, and designs. They are an essential element to consider when designing gift certificates using a gift certificate maker. Gift certificate templates with pre-designed borders are also available, making it easier for businesses to create professional-looking gift certificates.
In this article, we will discuss the importance of gift certificate templates borders and provide tips on choosing the perfect one for your business.
What is a Gift Certificate Border?
A gift certificate border is a decorative element that surrounds the gift certificate. Whether, it can be a simple line or an elaborate design that complements the gift certificate’s theme. The gift certificate border intends to enhance the appearance of the gift certificate and create a professional and polished look.
Furthermore, there are different gift certificate borders, including solid lines, dotted lines, geometric shapes, and floral designs. The type of gift certificate border chosen will depend on the brand identity, the type of business, and the target audience.
The Importance of Using Gift Certificate Borders
Moreover, using gift certificate borders is essential for several reasons.
I. Enhancing Appearance
- Gift certificate borders make the certificate look more visually appealing to customers.
- A border can help highlight important information on the certificate, such as the recipient’s name or the expiration date.
- In addition, borders can be customized to fit the business’s branding, adding a touch of personality to the certificate.
- Using consistent border styles across multiple certificates can create a cohesive look and feel.
II. Professionalism and Credibility
- A well-designed border can create a professional appearance, giving the impression that the business takes care in its presentation.
- Furthermore, borders can add a layer of credibility to the business by making the certificate look more official and secure.
- Without a border, the certificate can look unfinished or unprofessional, which may discourage customers from purchasing.
III. Attracting Attention
- A gift certificate with a unique or eye-catching border can attract the attention of potential customers, leading to increased sales.
- In addition, borders can be used to highlight promotions or special offers, drawing customers’ attention to the value of the certificate.
- Using borders consistently across different marketing materials can help customers recognize the business and its promotions more easily.
- Borders can help a gift certificate stand out from other, similar offerings in a crowded marketplace.
IV. Communicating Value
- A gift certificate with a high-quality border can convey a sense of value to the recipient, making them feel more appreciated or special.
- Using borders enables highlighting the type of experience or service that the certificate represents, adding an extra layer of information and context for the recipient.
- A well-designed border can help communicate the business’s attention to detail and commitment to quality, which can reflect positively on the overall customer experience.
V. Consistency Across Marketing Materials
- Using a consistent border style across different marketing materials, such as gift certificates, flyers, or social media posts, can help create a cohesive brand identity.
- This consistency can make it easier for customers to recognize and remember the business, increasing the likelihood that they will return for future purchases.
Factors to Consider When Choosing a Gift Certificate Border
Brand Identity
- The gift certificate border should match the company’s overall design, including the logo, colors, and fonts.
- Consider the tone of the brand and make sure the design aligns with it.
- The border should be easily recognizable as part of the brand identity.
Type of Business
- Different businesses may require different designs.
- For example, a spa may require a floral or organic design, while a tech company may require a more modern and sleek design.
- Consider the industry and what design elements are commonly associated with it.
Target Audience
- The design should appeal to the target audience.
- For a younger audience, a more playful design may be preferred, while a more elegant design may be more appropriate for a more professional audience.
- Consider the age, gender, and interests of the target audience.
Occasion
- The occasion for which the gift certificate is being given should be considered.
- A Christmas gift certificate may require a festive design, while a birthday gift certificate may require a more celebratory design.
- Think about what design elements are commonly associated with the occasion.
Simplicity and Readability
- The design should be simple and easy to read.
- In addition, the border should not overpower the message on the gift certificate.
- Consider using a simple border that complements the design of the gift certificate.
Size
- One should appropriately size the border for the gift certificate.
- It should not be too large or too small in relation to the gift certificate.
- Consider the overall layout of the gift certificate.
Printing Process
- Firstly, the border should be high-resolution and easily printable.
- Consider the quality of the border when printed.
- Ensure that the border prints correctly and doesn’t lose quality.
Layout
- One should place the border in a way that complements the layout of the gift certificate.
- It should not detract from the message on the gift certificate.
- Consider the overall flow and design of the gift certificate.
Aesthetic
- The border should match the overall aesthetic of the gift certificate.
- Consider any images or text used on the gift certificate and make sure the border complements them.
- The border should enhance the overall design of the gift certificate.
Competition
- It’s important to ensure the gift certificate design stands out from competitors.
- The design should be unique to the brand and not too similar to other gift certificate designs.
- Finally, consider what design elements are commonly used in the industry and try to differentiate the design from those.
Benefits of Using Gift Certificate Borders
Using gift certificate borders has several benefits for businesses.
I. Enhancing Customer Experience
- A well-designed gift certificate border can enhance the overall customer experience, making it more memorable and enjoyable.
- Furthermore, customized borders can add a personal touch, showing that the business has put thought and care into the certificate.
- A memorable customer experience can increase the likelihood that the customer will return to the business in the future.
II. Boosting Sales
- Additionally, using a visually appealing border on a gift certificate can make it more attractive and appealing to potential customers.
- Furthermore, an eye-catching border can draw attention to the gift certificate and its associated promotions or offers, increasing the likelihood that it will be purchased.
- Borders can also help differentiate the business’s gift certificates from those of competitors, making them stand out in a crowded marketplace.
III. Building Customer Loyalty
- A professional and polished gift certificate design, including a border, can create a positive impression of the business and build trust with customers.
- Furthermore, consistent use of a border across multiple gift certificates can help create a cohesive brand identity, which can build recognition and loyalty among customers.
- A gift certificate with a high-quality border can create a sense of value and prestige, making the recipient feel appreciated and more likely to return to the business in the future.
IV. Customization and Branding
- One can customize borders to fit the branding of the business, such as incorporating the business’s colors or logo into the design.
- This customization can help create a more cohesive and professional look for the business, which can in turn enhance its reputation and credibility.
V. Versatility and Flexibility
- Gift certificate borders can be used in various contexts, such as physical certificates, digital certificates, or email vouchers.
- Borders can also be adapted for different sizes and orientations, allowing businesses to create gift certificates that suit their specific needs and preferences.
Types of Border for Gift Certificates
Simple Line Border
A clean and minimalistic border design that features simple straight lines.
Floral Border
This border design includes a beautiful floral pattern that furthermore can be customized in different colors.
Classic Border
The classic border design features a traditional pattern that basically adds elegance to the gift certificate.
Modern Border
This border design is perfect for those looking for a contemporary touch.
Pastel Color Border
The pastel color border design adds a charming and calm vibe to the gift certificate.
Conclusion
In conclusion, gift certificate borders are an essential element to consider when designing gift certificate templates. They enhance the gift certificate’s appearance, create a professional look, and attract the attention of potential customers. When choosing and designing a gift certificate border, factors such as brand identity, type of business, and target audience should be considered. By following best practices and incorporating appropriate design elements, businesses can reap the benefits of using gift certificate borders.
