You’ve heard it before: size matters! And when it comes to nailing your Pinterest posts, it’s as true as ever.
The focus should be on the quality of your content, but if you’re not taking into account the Pinterest post size, you could be losing out on views and engagement. As with any platform, getting the Pinterest post size right is key to achieving the best results.
But what are the right sizes for Pinterest posts? We’ve curated this guide to help you make sure your content stands out. In this article, we’ll take you through all of the sizes you need to know and how to optimize them for maximum success.
Table of Contents
- Why Pinterest image size is important?
- Pinterest image post dimensions
- Pro tips for Pinterest pin size
Why is Pinterest Image Size Important?
The size of a Pinterest post is important for several reasons:
- Visibility: Pinterest is a visually-driven platform, and the size of your post can greatly impact its visibility on the platform. Large, high-quality images tend to get more engagement and are more likely to be seen by users.
- Pinability: Pinterest pin sizes that are the right size are easier for users to save and repin, which helps to increase their visibility and reach on the platform.
- Brand Identity: The Pinterest pins size can help to establish your brand identity on Pinterest. By consistently using the same size for your images, you can create a recognizable and memorable brand presence.
- User Experience: The Pinterest pin size can impact the user experience on the platform. Pinterest pin sizes that are too small can be difficult to see or engage with, while pins that are too large can take up too much space and be overwhelming.
In general, it’s recommended to use pins that are 1000 pixels wide by 1500 pixels tall, as this size has been shown to perform well on the platform. However, the size of your pins is determined by the type of content you’re sharing and your overall marketing goals.
Pinterest Image Post Sizes
Knowing the exact image post sizes for your Pinterest posts size is essential if you want to create a consistent and cohesive presence on this powerful platform. It also influences how easily your pins will be seen, how quickly they’ll download, and how well they’ll look when they appear in someone’s feed. So it’s important to get it right!
When you create a Pinterest post, it’s important to consider the optimal size of 1000 x 1500 pixels for maximum engagement. This aspect ratio allows for the image to be easily viewed on different devices and provides a clear, high-quality display. However, it’s important to note that taller images (2:3 aspect ratio) tend to perform better on the platform as they take up more space in users’ feeds.
There are several different types of Pinterest image post sizes, including:
Standard Pin Size
The standard size for Pinterest image posts is 1000 pixels wide by 1500 pixels tall. This size is recommended for most types of content, as it provides a clear and high-quality display that is easily viewable on different devices.
Tall Pin Size
Taller images with a 2:3 aspect ratio (e.g. 1000 pixels wide by 1500 pixels tall) tend to perform better on the platform, as they take up more space in users’ feeds and tend to get more engagement.
Square Pin Size
Square pins with a 1:1 aspect ratio (e.g. 1000 pixels x 1000 pixels) are also acceptable on Pinterest and can be used to highlight specific details or elements within your content.
Infographic Pin Size
Infographics can be any size, as long as they are tall enough to be easily viewable on different devices. A recommended size for infographics is 1000 pixels by 3000 pixels.
Video Pin Size
Video pins have different size requirements depending on the type of video. For standard video pins, the recommended size is 1280 pixels wide by 720 pixels tall. For story pins, the recommended size is 600 pixels wide by 900 pixels tall.
It’s important to consider the size and format that will best suit your goals and the type of content you’re sharing when creating content for Pinterest. Additionally, it’s a good idea to check the platform’s guidelines for the most up-to-date size requirements.
Keep these tips in mind, and you’ll be well on your way to creating esthetically pleasing posts that make an impact on Pinterest!
| Pinterest Pins | Aspect Ratio | Size in Pixels |
|---|---|---|
| Standard | 2:3 | 1000 x 1500 px |
| Long | 1:2.1 | 1000 x 2100 px |
| Square | 1:1 | 1000 x 1000 px |
| Infographic | 1:3 | 1000 x 3000 px |
| Carousel pins | 2:3 or 1:1 | 1000 x 1500 px |
| Collection pins | 2:3 | 1000 x 1500 px |
| Story pins | 9:16 | 1920 x 1080 px |
| Standard Video | 2:3 | 1000 x 1500 px |
| Square Video | 1:1 | 1080 x 1080 px |
| Vertical Video (Portraits) | 9:16 | 1920 x 1080 px |
| Long Video | 1:2 | 1000 x 2000 px |
Pro Tips for Pinterest Pin Size
Now that you know the importance of Pinterest post size and what the ideal aspect ratio is, let’s talk about some pro tips to help you make the most of your posts.
Here are some pro tips for maximizing the size of your Pinterest posts:
Stick to the Recommended Size
The recommended size for Pinterest image posts is 1000 pixels wide by 1500 pixels tall. This size is optimal for visibility and engagement, and it’s a good starting point for most types of content.
Use Tall Images
Taller images with a 2:3 aspect ratio tend to perform better on the platform and take up more space in users’ feeds, making them more eye-catching.
Optimize for Mobile
Consider how your pins will look on mobile devices, as this is how most users access the platform. Make sure that your images are clear and easy to see on smaller screens.
Pay Attention to the Resolution
The resolution of your images is also important. Use high-resolution images to ensure that your pins look clear and professional.
Experiment With Different Sizes and Formats
Don’t be afraid to experiment with different Pinterest post dimensions and Pinterest post sizes and formats to see what works best for your content and your audience. Try different sizes for different types of content, such as infographics, Pinterest video pin sizes, and story pins, to see what resonates with your audience.
Keep Your Brand in Mind
Consistency is key on Pinterest. Use the same size for all of your pins to establish a recognizable brand identity and improve the user experience.
Consider Optimized Sizes for Pins
Try to stick with Pinterest-optimized sizes when creating Pins. This means adhering to aspect ratios like 2:3, 1:3.5, or 1:2 — and if you don’t have graphics that are already these aspect ratios, you can easily crop them using a tool like PhotoADKing.
Follow Trends in Post Size
Keep up with trends in Pinterest post size by regularly checking out popular boards on Pinterest and by asking questions to industry influencers and experts. They’ll be more than happy to share their insights!
By following these tips—understanding what images work best for your target audience—and following the Pinterest marketing guide—you’ll have no problem nailing your Pinterest posts every time!
Conclusion
When it comes to nailing your Pinterest posts, understanding the optimal sizes and Pinterest post dimensions is absolutely key. Each type of post has specific size requirements, and it’s important to adhere to them. To create visually appealing pins for Pinterest, you can also use customizable Pinterest pin templates that come with the perfect size.
Moreover, your visuals are what will catch viewers’ attention, so making sure they use the proper Pinterest post size ensures that your images and videos look their best. With this knowledge, you’ll be well on your way to creating stunning pins that will draw more viewers and help you make the most of your Pinterest platform.
